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General Pants #NOFILTER Swim 18' Campaign

General Pants #NOFILTER Swim 18' Campaign

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Raw and real – No airbrushing. No editing. Just YOU ”

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GENERAL PANTS #NOFILTER Swim ‘18 campaign

“We’ve peeled back the polish in an effort to break down the common perception of perfection. Together with the help of some of Australia’s most body confident women, we decided to remove the retouching from swim ‘18 and we’re giving it to you raw and real.” - GP

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Marie Claire Italia 'La Parisienne'

Marie Claire Italia 'La Parisienne'

Mulberry Chiltern Campaign

Mulberry Chiltern Campaign