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General Pants #NOFILTER Swim 18' Campaign

General Pants #NOFILTER Swim 18' Campaign

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Raw and real – No airbrushing. No editing. Just YOU ”

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@jo_my_god

GENERAL PANTS #NOFILTER swim ‘18 campaign — “We’ve peeled back the polish in an effort to break down the common perception of perfection. Together with the help of some of Australia’s most body confident women, we decided to remove the retouching from swim ‘18 and we’re giving it to you raw and real.” - GP

SIR Campaign Spring 18' South of France

SIR Campaign Spring 18' South of France

Cooper Street Spring 18 Campaign

Cooper Street Spring 18 Campaign